In this episode of Founders Future, host Ammar Elm sits down with Santiago Cortés, co-founder and CEO of Lab Cortex, a New York-based startup that’s transforming digital marketing through AI-powered analytics and automation. With a unique background spanning sustainability, architecture, and tech entrepreneurship, Santiago shares his unconventional path to founding LabCortex. He opens up about the challenges of building in the fast-paced marketing tech space, the value of cross-disciplinary thinking, and how his team is helping businesses unlock smarter, more scalable growth. Tune in to hear how AI is reshaping the future of marketing—and what it takes to lead that change.