In this episode of Founder2Founder, Aaron Spivak sits down with Brett Eaton, keynote speaker, high performance coach, and author of Uncomfortable Either Way. After a life-changing back injury and the loss of his father at 16, Brett discovered a powerful truth: life is going to be uncomfortable no matter what, so choose the version that leads to growth.

He shares the frameworks behind his success, including the game-changing “Sunday Setup,” how to spot self-sabotage in real time, and why founders must upgrade their relationship with discomfort and money. This conversation is packed with raw honesty and practical takeaways for anyone serious about building a life that lasts.

Chapters:
02:14 – Brett’s Origin Story: Injury, Loss, and a New Lens
03:46 – Sports, Hustle, and Learning to Love the Grind
05:10 – When Patience Becomes an Excuse
06:34 – Living in 90-Day Sprints
08:01 – Gamifying Progress to Stay Consistent
09:38 – Who Actually Needs a Coach?
11:06 – Bad Coaching Investments & What to Watch For
12:56 – Transitioning Out of Fitness-Only Coaching
14:27 – Starting with Strengths, Not Weaknesses
15:36 – Taking a Life Inventory
17:00 – Learning While You’re Winning
19:08 – The Full Sunday Setup Breakdown
21:50 – Identifying Weekly Landmines
24:59 – If It’s Not on the Calendar, It’s Not Real
27:06 – Why Founders Must Prioritize Energy
29:27 – The “F*ck It” Button: Spotting Self-Sabotage
33:43 – The Comfort Trap
34:40 – The Cost of Coasting: Blockbuster Syndrome
37:48 – Embracing the Good Old Days While You’re In Them
39:32 – Being Young vs. Being Present
40:45 – “I’m in My Prime”: A New Morning Mantra
41:49 – What Comfort Really Signals
45:14 – Why Brett Finally Wrote the Book
47:27 – Money Mindset & Unlearning Limiting Beliefs
50:38 – Facing the Numbers & Taking Control
54:25 – Surrounding Yourself with People Who Talk About Money
1:01:31 – One Honest Question That Changed the Game
1:05:12 – Advice to His 16-Year-Old Self
Guest Links:
Website: www.bretteaton.com
Instagram: @bretteaton_
YouTube: @bretteaton_

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