Michael Haviland was pursuing a phd in clinical psychology when he decided to pivot into the advertising world. He’d realized his work studying what motivates people would inform his marketing work. In 2007 he founded Do Good Marketing, a virtual agency which was “the culmination of his dream to use his business to do good things”. Since then he’s had a focus on supporting good causes and non-profits with “a group of carefully selected individuals and independently-owned companies who are accomplished experts in their respective field and share our philosophy of doing good for others”.