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Why 70% of India Is Invisible to VCs | Jyotsna Krishnan (Elevar/ EPIC)
Manage episode 498576249 series 2709643
India’s real economic engine isn’t in big cities - it’s in the 400 million+ people building, trading, and growing across Middle India.
In this episode of the Founder Thesis Podcast, host Akshay Datt speaks with Jyotsna Krishnan (Managing Partner, Elevar Equity; CEO and Co-Founder, Epic World) on how to invest, build, and scale startups for India’s underserved majority.
With 15+ years in impact investing, Jyotsna shares how Elevar Equity has backed 50+ companies, catalyzed $3B+ in follow-on capital, and impacted over 60 million low-income households - proving that profit and purpose aren’t mutually exclusive.
She also introduces Epic World and Epic Intelligence, a data platform designed to map the $10 trillion informal economy of entrepreneurial households in India.
Key Insights:
👉Elevar’s customer-backward investment thesis
👉Why India’s middle 70% is the biggest untapped market
👉Building startups with distribution, dignity, and deep context
👉Epic World’s vision to productize ground-up insights
👉Why Middle India needs its own startup playbook
👉The real size of India’s economy - beyond GDP metrics
#ImpactInvesting #IndiaStartups #FounderThesis #MiddleIndia #VCIndia #SocialImpact #CustomerCentric #InclusiveGrowth #InformalEconomy #StartupIndia #MSME #StartupPodcast #VCPodcast #BusinessStrategy #InvestmentStrategy #StartupEcosystem
Disclaimer: The views expressed are those of the speaker, not necessarily the channel
401 episodes
Manage episode 498576249 series 2709643
India’s real economic engine isn’t in big cities - it’s in the 400 million+ people building, trading, and growing across Middle India.
In this episode of the Founder Thesis Podcast, host Akshay Datt speaks with Jyotsna Krishnan (Managing Partner, Elevar Equity; CEO and Co-Founder, Epic World) on how to invest, build, and scale startups for India’s underserved majority.
With 15+ years in impact investing, Jyotsna shares how Elevar Equity has backed 50+ companies, catalyzed $3B+ in follow-on capital, and impacted over 60 million low-income households - proving that profit and purpose aren’t mutually exclusive.
She also introduces Epic World and Epic Intelligence, a data platform designed to map the $10 trillion informal economy of entrepreneurial households in India.
Key Insights:
👉Elevar’s customer-backward investment thesis
👉Why India’s middle 70% is the biggest untapped market
👉Building startups with distribution, dignity, and deep context
👉Epic World’s vision to productize ground-up insights
👉Why Middle India needs its own startup playbook
👉The real size of India’s economy - beyond GDP metrics
#ImpactInvesting #IndiaStartups #FounderThesis #MiddleIndia #VCIndia #SocialImpact #CustomerCentric #InclusiveGrowth #InformalEconomy #StartupIndia #MSME #StartupPodcast #VCPodcast #BusinessStrategy #InvestmentStrategy #StartupEcosystem
Disclaimer: The views expressed are those of the speaker, not necessarily the channel
401 episodes
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