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How to be Human while Using AI: Charlie Hills’ Playbook for 2K → 160K and What It Means for Senior Living

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Manage episode 513668781 series 2369951
Content provided by Senior Living Foresight Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Senior Living Foresight Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI feels like a boogeyman to many operators and marketers — but it doesn’t have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job.

We break down actionable, senior-living-ready tactics:

  • The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity.

  • From “How-To” to “How-I”: why personal stories and lived results outperform generic tips (and stick with prospects months later).

  • Consistency that fits real life: why ~3 posts/week can work—and how comments & DMs multiply reach.

  • Hooks & visuals that stop the scroll: bold first lines, clear benefits, and distinctive covers/graphics.

  • Reddit & “parasite SEO”: show up where Gen Z/Millennial adult-children are already asking for advice—and influence what AI answers about your market.

Whether you manage one community or a multi-site portfolio, you’ll learn how to pair heart with horsepower—be human, use AI—to attract families, build trust, and grow faster.

🎧 Available on Apple Podcasts & Spotify. 👉 Follow Charlie on LinkedIn and learn about his done-for-you content agency, coaching community, and new DIY graphics tool in beta.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 513668781 series 2369951
Content provided by Senior Living Foresight Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Senior Living Foresight Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI feels like a boogeyman to many operators and marketers — but it doesn’t have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job.

We break down actionable, senior-living-ready tactics:

  • The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity.

  • From “How-To” to “How-I”: why personal stories and lived results outperform generic tips (and stick with prospects months later).

  • Consistency that fits real life: why ~3 posts/week can work—and how comments & DMs multiply reach.

  • Hooks & visuals that stop the scroll: bold first lines, clear benefits, and distinctive covers/graphics.

  • Reddit & “parasite SEO”: show up where Gen Z/Millennial adult-children are already asking for advice—and influence what AI answers about your market.

Whether you manage one community or a multi-site portfolio, you’ll learn how to pair heart with horsepower—be human, use AI—to attract families, build trust, and grow faster.

🎧 Available on Apple Podcasts & Spotify. 👉 Follow Charlie on LinkedIn and learn about his done-for-you content agency, coaching community, and new DIY graphics tool in beta.

  continue reading

101 episodes

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