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How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand

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Manage episode 489603743 series 2931711
Content provided by Deborah Niemann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deborah Niemann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Got a question? 🤔

Head over to -- https://thriftyhomesteader.com/goat-wisdom/ -- and drop it in the comments—so we can reply!

Description

What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.

In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.

🧼 From making goat cheese and soap
📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.

You’ll hear about:

  • How goats (and a neighbor’s kindness) saved their farm
  • Why they started with goat milk soap and what they learned along the way
  • The importance of not doing everything yourself, and focusing on what you bring to the table
  • The power of treating customers as “neighbors”
  • Lessons in marketing, scaling, and community-building
  • And how to convert everyday wisdom into entrepreneurial success

Resources Mentioned:

Connect with the Beekman Boys

Thanks for tuning in!

No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.

🔹 Check out Goats 365 membership

🔹 Or explore The Goat Academy

🔹Looking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store.

Happy goat-keeping! 🐐

  continue reading

160 episodes

Artwork
iconShare
 
Manage episode 489603743 series 2931711
Content provided by Deborah Niemann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deborah Niemann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Got a question? 🤔

Head over to -- https://thriftyhomesteader.com/goat-wisdom/ -- and drop it in the comments—so we can reply!

Description

What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.

In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.

🧼 From making goat cheese and soap
📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.

You’ll hear about:

  • How goats (and a neighbor’s kindness) saved their farm
  • Why they started with goat milk soap and what they learned along the way
  • The importance of not doing everything yourself, and focusing on what you bring to the table
  • The power of treating customers as “neighbors”
  • Lessons in marketing, scaling, and community-building
  • And how to convert everyday wisdom into entrepreneurial success

Resources Mentioned:

Connect with the Beekman Boys

Thanks for tuning in!

No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.

🔹 Check out Goats 365 membership

🔹 Or explore The Goat Academy

🔹Looking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store.

Happy goat-keeping! 🐐

  continue reading

160 episodes

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