#035: Finding Your Audience: The Hidden Path Between Creation and Connection With Kevin Whitehurst
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What happens when a high-powered tech executive trades boardroom meetings for a canvas and paintbrushes? Kevin Whitehurst's journey from 33 years in healthcare technology to becoming "The Art Health Nut" reveals powerful lessons for creatives forging their own path to fulfillment.
Kevin's story demolishes the myth that artistic success requires traditional routes. Instead of chasing gallery representation, he transformed his home into an exhibition space, personally inviting curated guests to experience his emotionally-charged, symbolic oil paintings. The result? Six paintings sold in one evening—without the 50% gallery commission. His approach blends hospitality (he cooks from scratch) with intimate connection, proving authenticity fuels stronger sales than anonymous gallery walls.
"The one mistake I made early on was not promoting myself," Kevin confesses. His breakthrough came when he realized collectors aren’t just buying artwork—they’re buying the artist. That shift helped him focus on connecting with people who share his values rather than chasing followers. For artists struggling with visibility, Kevin offers both tech-savvy tips and soul-nourishing wisdom: "There are millions of people in the world who will love your art. Don’t compare yourself to other artists."
Most compelling is Kevin’s revelation that painting rescued him from corporate burnout. "I painted some crazy stuff back then," he says, describing how creativity became a pressure valve. Now fully immersed in his art, his biggest challenge mirrors what many creatives face: building structure in freedom.
Join us for a heart-forward conversation that explores the emotional terrain of creative entrepreneurship. Whether you're making a pivot or deepening your practice, Kevin’s journey offers rich inspiration and guidance.
Kevin's Profile
Kevin Whitehurst Studio
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For the Love of Creatives Community
Chapters
1. Why Artists Need Self-Promotion (00:00:00)
2. Becoming The Art Health Nut (00:06:33)
3. Behind Kevin's Thought-Provoking Art (00:13:03)
4. Launch Parties & Marketing Your Art (00:19:53)
5. Finding Your Audience as an Artist (00:31:08)
6. Balancing Corporate Life with Creativity (00:40:28)
7. Community and the Artist's Journey (00:48:43)
8. The Challenge of Creative Discipline (00:53:23)
37 episodes