We're exploring why chasing website traffic could be the worst marketing strategy you could choose - and what you should focus on instead.

With new research showing AI search visitors will overtake traditional search by 2028, and Google's latest voice search features changing how customers discover businesses, understanding this shift has never been more crucial for your marketing success.

The key insight? AI-driven visitors convert 4.4 times better than traditional Google searchers, but only if you're showing up in the right places with the right approach.

In this episode, we dive deep into the latest AI marketing shifts, exploring:

- Why measuring website traffic is becoming a vanity metric that could mislead your strategy

- Understanding the 2028 tipping point when AI search overtakes traditional search

- Learning how Google's new conversational search features will change customer discovery

- Mastering the shift from keyword-based to conversation-based marketing strategies

00:13 AI's Impact on Search Traffic

01:13 Workshop Insights and AI Trends

02:46 The Shift to Conversational Search

06:54 Optimizing for AI and Conversational Search