It's Part 2 of our Social Media Hot Takes conversation with Shannon McKininstrie!

Part 1: https://www.megangillikin.com/podcast/329-social-media-hot-takes-what-works-now-whats-overrated-with-shannon-mckinstrie

Last week, we laid the foundation for content that truly connects. This week, we are moving from strategy to action, focusing on implementation, selling, and time-saving hacks that turn content into clients.

In this episode, you'll learn about:

• The Four H’s content breakdown: Helpful, Heard, Happenings, and Humor—and the ideal mix for service providers.
• Why Stories are the cash register and the most underrated way to sell on Instagram.
• Shannon's simple three-story daily strategy to drive engagement, connection, and conversion.
• The quickest way to kill engagement on Stories.
• A genius, game-changing profile name field hack that helps local clients find you instantly.
• The content type most people are sleeping on.
• The social media practice you need to stop doing immediately (it involves analysis paralysis and a fear of rejection).
• Time-saving hacks for creating B-Roll content and why you should hire someone to do it.

Episode Timestamps:

• 00:03:00 – Why Stories are essential and Shannon's simple three-story daily strategy.
• 00:08:00 – The quickest way to kill engagement on Stories (and how much is too much selling).
• 00:10:00 – The most underrated way to sell on Instagram (and why DMs are your cash register).
• 00:12:00 – The biggest mistake you see on people's profiles (and the game-changing name field hack).
• 00:15:00 – The content type most people are sleeping on: Behind-the-scenes and skits.
• 00:23:00 – The social media practice you should stop immediately (it’s about overthinking).
• 00:27:00 – Time-saving hack: The once-a-month B-Roll content day.

About Shannon McKinstrie:

• Website: https://shannonmckinstrie.com/
• Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcast

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Hosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.