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Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore

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Manage episode 509118927 series 2284512
Content provided by William Reed Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Reed Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)

  continue reading

456 episodes

Artwork
iconShare
 
Manage episode 509118927 series 2284512
Content provided by William Reed Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Reed Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)

  continue reading

456 episodes

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