Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Sari Kimbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sari Kimbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ep #244 Test Before You Invest with Lara Fordis: Market Research Strategies to Inform Your Business Decisions
Manage episode 479753815 series 3345300
Content provided by Sari Kimbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sari Kimbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Market research can make a huge difference in your product offering and launch strategy, but bad data can be worse than no data at all according to my guest, Lara Fordis.
In this episode, Lara returns to discuss how market research has evolved in the CPG industry over the past four years, particularly with the emergence of AI tools that have made research both more accessible and potentially misleading. Lara shares insights on how entrepreneurs can properly validate their product ideas beyond the "echo chamber" of friends and family, highlighting the importance of getting feedback from representative target audiences who will actually pay for your product. We learn about the benefits of in-home use testing (IHUT), how to avoid common survey pitfalls like double-barreled questions, and why understanding your product's unique differentiation is crucial for success.
Whether you're launching a new food product or scaling your existing brand, this conversation provides valuable perspectives on gathering meaningful consumer insights that can save you from costly mistakes and help you develop a viable market proposition.
Find out more info about Lara's work and new course at http://fordisconsulting.com or email her at [email protected]
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - it's all inside the Sales Channel Challenge https://www.foodbizsuccess.com/challenge
When you are ready to make the leap, get the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
270 episodes
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Manage episode 479753815 series 3345300
Content provided by Sari Kimbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sari Kimbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Market research can make a huge difference in your product offering and launch strategy, but bad data can be worse than no data at all according to my guest, Lara Fordis.
In this episode, Lara returns to discuss how market research has evolved in the CPG industry over the past four years, particularly with the emergence of AI tools that have made research both more accessible and potentially misleading. Lara shares insights on how entrepreneurs can properly validate their product ideas beyond the "echo chamber" of friends and family, highlighting the importance of getting feedback from representative target audiences who will actually pay for your product. We learn about the benefits of in-home use testing (IHUT), how to avoid common survey pitfalls like double-barreled questions, and why understanding your product's unique differentiation is crucial for success.
Whether you're launching a new food product or scaling your existing brand, this conversation provides valuable perspectives on gathering meaningful consumer insights that can save you from costly mistakes and help you develop a viable market proposition.
Find out more info about Lara's work and new course at http://fordisconsulting.com or email her at [email protected]
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - it's all inside the Sales Channel Challenge https://www.foodbizsuccess.com/challenge
When you are ready to make the leap, get the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
270 episodes
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Similar to Food Business Success® with Sari Kimbell
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
182k606
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launc ...
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