Sometimes sales can feel stressful in your food business, but we're here to help you take a brand-first approach so you can feel aligned, confident, and excited about your sales plans!

In the prior four episodes of our 4PS's Sales Process series, you've planned, prepped, and pitched...now what?

In the final episode of the series, I'm joined by Clint Matthews from Start Right Foods to talk about what happens after you hear back from a buyer. Whether it's a yes or a no this time, your next move matters. And if it's a yes, the work is really just beginning...and that's a good thing as long as you know what to do next! (and if you need help, just reach out to us and we're happy to talk).

We're digging into:

• What to do after the pitch — how to keep the momentum going.
• When you get a "yes" — why the real work begins once you're on the shelf, and how to nurture the relationship.
• When you get a "no" — how to handle rejection with professionalism, ask for feedback, and turn it into an opportunity to learn and grow.
• Persistence in practice — why following up consistently (but NOT constantly!) builds trust with buyers and may open future doors.
• Mindset vs. process challenges — how to recognize whether your sales challenges stem from confidence, clarity, or consistency so we can address the right problem.

From real-life stories to practical follow-up strategies, this episode is all about staying proactive, professional, and positive throughout the sales process.

WHAT NEXT?

1. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

2. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.

3. 📞 If you're ready to talk about building a clear, cohesive brand, you can Request an Intro Call to discuss ways we can work together.

OTHER EPISODES MENTIONED:

Playlist of 4Ps Sales Process episodes on Spotify (or search on your favorite podcast player!)

Thanks for listening – let's go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands