Motivation feels exciting. It’s the spark that gets you moving, whether that’s launching a new product, pursuing a dream retailer, or setting up at a big show. But if you’ve ever felt your motivation fade, you know it isn’t enough on its own.

That’s where discipline comes in. Discipline is the steady commitment to your food brand’s vision and purpose that helps you stay consistent, even when the spark of motivation wears off. And as we've talked about in past episodes, consistency is what builds trust with your stakeholders like buyers, suppliers, influencers, investors, and importantly...your team!

In Episode 148 of the Food Business Marketing Podcast, food brand strategist Katie Mleziva and food business owner Clint Matthews unpack the difference between motivation and discipline and discuss why BOTH are essential for food brand growth.

You’ll hear real-life examples and stories that highlight how motivation sparks energy while discipline sustains momentum — especially when the challenges of entrepreneurship set in.

What you’ll learn in this episode:

• Why motivation is important, but fleeting — and why relying on motivation can be risky.
• The role of discipline in creating trust and consistency with your customers
• How to root your discipline in your brand vision and purpose so you don’t get knocked off track
• Why combining motivation + discipline is the secret to sustainable food brand growth

Katie also shares how her Define–Align–Activate process helps food business owners take all that motivation and channel it into disciplined, aligned action. That’s the mindset shift that turns ideas into impact and fuels sustainable growth for your food brand.

🎧 Listen now to discover the mindset shift that will fuel your brand for the long haul — and help you shake up shopping carts!

🔗 LINKS & RESOURCES 🔗

✓ Subscribe to my weekly newsletter to get weekly worksheets to turn your ideas into action (scroll down and sign up for the Brand Review Guide).

✓ FREE Brand Review Guide – realfoodbrands.com

✓ Request an Intro Call to discuss how we can work together

✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Say hi on Instagram: @realfoodbrands

✓ Start Right Foods - the brand Clint co-founded with his business partner

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands