155. PREP: Practice Makes Perfect, But Preparation Before the Pitch is Powerful (4 Ps Sales Process Part 2)

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155. PREP: Practice Makes Perfect, But Preparation Before the Pitch is Powerful (4 Ps Sales Process Part 2)

6d ago 13:56

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Before you ever pitch your food brand and products, preparation is what will set you apart. Learn how to prep with purpose so you can approach the right buyers for your business with a clear and compelling message they can't help but want to learn more about!

In Part 2 of our 4Ps Sales Process series (episode 3 of 5 in this series), Clint and I I talk about how to prep with purpose—because success in sales goes beyond luck. Preparation builds a strong storyline, and also builds your confidence.

In this episode, we cover how to:

Sharpen your story – Know what makes your brand different and communicate it clearly and concisely.
Back it up with data – Whether it's SPINS reports, subcategory trends, or farmers market feedback, use what you have to support your story.
Design a brand-aligned presentation – Create a clear, consistent deck that highlights your brand and products in a way that highlights what matters most to buyers.

When preparation meets opportunity, that's when the "luck" starts to happen!

WHAT TO DO NEXT

1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.

2. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

3. 📞 If you're ready to talk about building a clear, cohesive brand, you can Request an Intro Call to discuss ways we can work together.