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147. 5 Ways You Can Build a Legacy Brand (Rooted in Values, Not Just Products)

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Manage episode 502718605 series 2155095
Content provided by Katie Mleziva - Real Food Brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva - Real Food Brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Legacy isn’t just about how long you or your brand have been around — it’s about the values you stand for and the consistency you bring to life through your brand. In this episode, Katie Mleziva - your food brand strategist - shares five ways you can start building a legacy brand that goes beyond products to create positive impact and true staying power.

What you’ll hear in this episode:

  • Why legacy brands are built on values, not just products
  • How to use your purpose, vision, and values as your North Star
  • Why knowing the fans of your brand deeply helps you stay relevant - even across generations
  • The importance of standing for something bigger than your product
  • How consistency builds trust without becoming stale
  • Why bold moves aligned with your purpose build lasting impact
  • A few thoughts on the recent Cracker Barrel rebrand

🔔 Don't forget to get on the email list for Friday emails that include short, fun worksheets to help you bring your ideas to life!

If you want to make a positive impact and leave a legacy with the brand you're building, you don't want to miss this conversation.

🔗 LINKS & RESOURCES 🔗

Ep 145: When Opportunity Knocks, Will You React or Respond

✓ FREE Brand Review Guide – realfoodbrands.com

Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Work with me: 1:1 Brand Review Workshop or Brand Success System

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 502718605 series 2155095
Content provided by Katie Mleziva - Real Food Brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva - Real Food Brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Legacy isn’t just about how long you or your brand have been around — it’s about the values you stand for and the consistency you bring to life through your brand. In this episode, Katie Mleziva - your food brand strategist - shares five ways you can start building a legacy brand that goes beyond products to create positive impact and true staying power.

What you’ll hear in this episode:

  • Why legacy brands are built on values, not just products
  • How to use your purpose, vision, and values as your North Star
  • Why knowing the fans of your brand deeply helps you stay relevant - even across generations
  • The importance of standing for something bigger than your product
  • How consistency builds trust without becoming stale
  • Why bold moves aligned with your purpose build lasting impact
  • A few thoughts on the recent Cracker Barrel rebrand

🔔 Don't forget to get on the email list for Friday emails that include short, fun worksheets to help you bring your ideas to life!

If you want to make a positive impact and leave a legacy with the brand you're building, you don't want to miss this conversation.

🔗 LINKS & RESOURCES 🔗

Ep 145: When Opportunity Knocks, Will You React or Respond

✓ FREE Brand Review Guide – realfoodbrands.com

Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Work with me: 1:1 Brand Review Workshop or Brand Success System

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands

  continue reading

147 episodes

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