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The digital marketing landscape is undergoing a radical transformation. While SEO professionals have spent years mastering Google's algorithm, the rise of AI-powered answer engines like ChatGPT, Claude, and Gemini is creating an entirely new paradigm for online visibility.
Kevin Roy, founder of Green Banana SEO, reveals a startling statistic: 60% of Google's 405 billion monthly searches are now "zero-click" searches, where users get answers without visiting websites. This fundamental shift requires businesses to rethink their approach to digital visibility.
Roy introduces us to "answer engine optimization," explaining how AI models differ from traditional search engines. Unlike keyword-focused algorithms, these language models—"built by linguists, not developers"—are inherently conversational. They don't just match keywords; they aim to create comprehensive stories about businesses and their offerings.
For businesses seeking visibility in this new landscape, Roy offers practical advice that goes beyond conventional SEO wisdom. Small businesses should leverage reviews strategically, responding to customer feedback with location-specific language. Website schema markup becomes increasingly important as AI models use this structured data to understand your business context. Tools like wakeai.io can reveal what information AI engines might be seeking but not finding on your website.
What makes this conversation particularly valuable is Roy's balanced perspective. While embracing the technological shift, he reminds us that "people buy from people"—the human connection remains essential in the AI age. Personal branding, authorship, and establishing expertise become even more critical as ways to build trust with both algorithms and audiences.
Whether you're a small business owner, marketing professional, or digital strategist, this episode provides actionable insights for navigating the evolving search landscape. How will you adapt your digital presence to ensure visibility not just on Google, but in the AI-powered tools reshaping how people find information online?

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