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Want to rank for “near me,” earn reviews that actually move the needle, and turn social content into search visibility without lighting your budget on fire? Megan sits down with SEO strategist Tiana Mamalick of SMB Marketing School to unpack a clear, human-first playbook for small businesses that want sustainable growth.
We start where most wins begin: Google Business Profile. Tiana explains how the Map Pack works, what categories and service areas to pick, and why precise, location-rich reviews beat clever branding every time. From there, we bridge into social media as a search engine: how bios, captions, and on-screen text now surface on Google, why short videos on your key pages lift trust and time on site, and how local businesses and e‑commerce brands should structure pages differently to capture intent.
AI shows up as a powerful helper, not a crutch. You’ll hear how to use ChatGPT or Claude for outlines, keywords, and meta details then edit ruthlessly to add case studies, specific examples, and your voice. We talk image alt text, neighborhood service pages, and the magic of pairing a two-minute summary video with each important article.

Then we get practical about paid media: the real ROAS ranges to expect today, how to avoid paying for empty clicks, and why tracking conversions, logging leads, and responding fast can save thousands. Tiana shares red flags to watch for when hiring an ads partner and a simple spreadsheet system that reveals long sales cycles you might miss.
Finally, we look ahead: generative engine optimization, voice search, flatter service pages that AI tools can go through, and the enduring power of referrals and community to boost everything online. If you’re ready to be findable, trustworthy, and consistent and let ads amplify what already works then this conversation hands you the steps.
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For more social media and business conversations from yours truly (Megan Shallow) you can find me over on Instagram, TikTok, YouTube, and LinkedIn. 🦩
And of course if you ever need support with your social media presence you can find all the things at BNL Media Consulting. 🦄