In the final installment of our three-part series, Kierra Pelz and I dig into one of the most overlooked but critical parts of leading well: proactive communication. Because let’s be honest: it’s one thing to put out fires. It’s another thing to build a culture where fewer fires happen in the first place.

We discuss how communication shapes team culture from the ground up and what leaders can do to set clear expectations before conflict ever arises. Kierra introduces the idea of communication matrices (yes, they're real and they work) and how creating systems for information flow protects your time, your team, and your sanity.

We also get into:

• How to establish shared values that guide decisions and behaviors
• The influence of financial pressure on youth sports programs and parent expectations
• What happens when parents treat sports like a transaction instead of a team commitment
• Why culture can’t be reactionary and has to be built on purpose.
• What directors and coaches need to do to stay in control of their own programming

This episode is all about safeguarding what you’ve built—the people, the culture, the mission—by being intentional with how you communicate and who gets access to what decisions.

Whether you're a coach, athletic director, team parent, or anyone working with youth and families, this conversation will help you think more clearly, lead more strategically, and build a stronger foundation for the long run.

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Kierra Pelz is the co-owner and operator of a cheer gym in Alberta, Canada. Her gym is a thriving community where young coaches grow into exceptional mentors while inspiring the next generation of athletes in both competitive and recreational cheerleading.
As a mother of two, she understands the importance of balance and has built systems within her business that allow her to lead effectively while prioritizing her family. These systems also empower her coaching staff, giving them the tools and confidence to excel as leaders in and out of the gym.
Beyond the gym, she is passionate about leadership development and helping young coaches grow into strong, capable mentors. She actively speaks and teaches at industry conferences, including those hosted by Next Generation Gym Owners, where she shares insights on systemization, time management, and leadership. She is committed to lifelong learning and continually seeks opportunities to refine her skills while helping others do the same.