In this episode, host Jacqueline Frost talks to Doug Campbell Senior Director, Strategy, Transformation and Operational Excellence at Smith+Nephew.

Doug shares how he believes that the best ideas emerge from collaboration rather than lone geniuses, and how he distinguishes between strategic and tactical thinking through simple questions. Doug demonstrates approaches to enable creativity, and advocates for "going slow to go fast" - thorough upfront planning - preventing interruptions and reconsiderations later.

Doug views planning as both art and science - combining intuition with structured approaches and admits he's naturally better at starting projects than finishing them!

The conversation concludes with Doug sharing his favourite quote – “If you want to go fast, go alone; if you want to go far, go together” - emphasising his preference for collaborative journeys that accomplish more.

To get in touch with Doug, find him here:

https://www.linkedin.com/in/douglcampbell/