Lauren Mallon: Why Niching Is A Practice-Boosting Superpower

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Lauren Mallon: Why Niching Is a Practice-Boosting Superpower | Ep 145

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When you establish your private practice in an underserved specialty, you increase your chance of being placed under the spotlight.

A great niche could offer you an immediate step-up in getting noticed, help to connect with clients, and with potential referral sources. You may also feel that you enjoy your work much more and are more fulfilled when you position the focus of your practice amongst the niche that you are most passionate about working with.

In this podcast episode, my guest Lauren and I discuss her entry into psychotherapy and her Canadian private practice which offers her clients sports-related therapy and mental health services.

MEET LAUREN

Lauren Mallon is a Registered Psychotherapist offering in-person and virtual therapy sessions in Burlington and Hamilton, Ontario. She provides a safe and compassionate space for individuals and families facing a range of challenges, specializing in anxiety, sports performance, and self-esteem. Lauren utilizes a variety of evidence-based therapeutic approaches, empowering clients to take an active role in their journey toward positive change.

Learn more about Lauren on her website, Instagram, and Psychology Today profiles.

In this episode:

Why Lauren became a therapist
From being a contractor to opening a practice
Niching in psychotherapy
Can you be successful without a website?
Lauren’s advice to listeners

Why Lauren became a therapist

Lauren completed her undergraduate degree in psychology in Ireland, where she’s from, and then moved to Canada for employment.

While in Canada Lauren decided to pursue her dream of becoming a therapist and learned that she had to complete a Masters degree to be able to counselling or psychotherapy. She ended up completing her MA in Canada and set out to become a counsellor.

From being a contractor to opening a practice

Working as a contractor first in another private practice gave Lauren a sense of the type of work and environment that a therapist usually works in, which made her more sure that she wanted to open a private practice of her own.

Lauren asked herself; “What’s the point in waiting?” Once she knew that this was something she wanted to try out. Financially, Lauren wanted to increase her salary since she had personal commitments to take care of.

Niching in psychotherapy

Lauren specialized in sports psychology. She was a dancer herself for 15 years and has always gravitated towards learning more about and working with athletes and their mental health. So, she looked into this niche and found that there weren’t many other therapists serving it.

On Psychology Today, Lauren was able to specifically identify that sports is one of her specialties. She also pursued additional courses on her own time to further develop her understanding and ability to treat and work with people in this niche.

Can you be successful without a website?

For Lauren, networking with your community and local doctor’s offices and therapists has been a big referral source too. Because she has such a specialized niche, she’s able to attract a lot of attention and word-of-mouth marketing without having to put an extensive amount of effort into standard marketing strategies.

She has therefore put off creating an official website because she is currently doing well getting referrals and clients through her referral network system and social media.

Lauren’s advice to listeners

Ask for help! Talk to people, network, and be proactive in establishing supportive professional relationships. Learn from others while focusing on your practice so that you can learn vicariously while building a practice that will fit you and your clients like a glove.

Connect with me:

Instagram

Website

Resources mentioned and useful links:

Ep 144: Changing My Mindset in Private Practice : Year 8 | EP 144

Learn more about the tools and deals that I love and use for my Canadian private practice

Jane App (use code FEARLESS for one month free)

Learn more about Lauren on her website, Instagram, and Psychology Today profiles.

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