Darbey Carlson: Why Authenticity Is A Secret Sauce To Marketing And More

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Darbey Carlson: Why Authenticity Is a Secret Sauce to Marketing and More | Ep 139

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Everyone knows about authenticity, but if you stop and think about it, why would clients trust a private practice that doesn’t act with integrity, or that comes across as insincere in their marketing?

People who are looking for therapy are more likely just looking for professionals who have the skills and expertise that they need, someone they feel they trust and can help them.

So, when you bring your authenticity into your marketing, work, and in your relationships with your clients and staff, that genuine care comes across in bounds, often leading to growth as a side effect!

In this podcast episode, Darbey and I discuss her entry into private practice, and how being authentic for her has been the one thing which has boosted her private practice successfully.

MEET DARBEY

Darbey is a Registered Psychotherapist with a focus on trauma, attachment and ADHD. She is EMDR Certified and has a passion for creating a treatment space that connects the mind and body and avoids band-aid interventions. Darbey is also owner of FIKA mental health, an online Canadian pp where values building confidence in other clinicians and being a lifelong learner.

Learn more about Darbey on her practice website, LinkedIn, and Psychology Today profiles.

In this episode:

Why Darbey pursued therapy
Starting a private practice
Leading a group practice
Looking to the future
Authenticity for marketing an online private practice
Darbey’s advice to listeners

Why Darbey pursued therapy

For Darbey, she always felt drawn to therapy as a way of understanding human behavior and it held a strong point of interest for her.

Additionally, she went through a difficult period as a teenager and went to therapy herself, which showed her how impactful psychology and supportive therapy can be.

Starting a private practice

Darbey had the feeling that she would like and be good at being her own boss, and so naturally being a therapist, opening up a private practice was a great way to do that.

She loved the idea of flexibility, the challenge of problem-solving and building a business.

Leading a group practice

At first, she was happy to work on her own but she started to consider having a team of clinicians around her, since she had begun to also feel lonely which is a common struggle for solo practitioners.

Now, Darbey is managing eight clinicians in her virtual Canadian private practice!

Looking to the future

Growth at the moment is not a big goal for Darbey, since she’s focused more on building up a strong foundation of her practice.

On a more personal note as the boss, Darbey is also motivated to be a continual learner and is also taking on additional courses herself to develop her expertise, such as doing a yoga teacher training course to bring in an additional layer of somatic treatment into her practice’s services.

Authenticity for marketing an online private practice

Darbey’s “secret sauce” to marketing her Canadian online private practice well is simple; authenticity. It’s something that you clients can pick up on, when you are being genuine, and it carries over in your marketing efforts.

On a more personal level, this authenticity can often bring in more business, since people are drawn more to sincerity.

Darbey’s advice to listeners

Know your boundaries! Recognize what you feel comfortable with when it comes to your time management or schedule, and what you aren’t comfortable with, and then hire people to fill those roles, instead of forcing yourself to do everything even when help is available.

Connect with me:

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Resources mentioned and useful links:

Ep 138: Build a Canadian Values-Based Practice | EP 138

Learn more about the tools and deals that I love and use for my Canadian private practice

Jane App (use code FEARLESS for one month free)

Learn more about Darbey on her practice website, LinkedIn, and Psychology Today profiles

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