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The Real ROI of Podcasting: Why Download Numbers Don't Matter (and What Does)
Manage episode 484244513 series 3647515
Are you wondering if starting a podcast is really worth it? Most experts focus on the wrong metrics when evaluating podcast ROI—download numbers and direct sales. But these surface metrics miss the profound impact podcasting can have on your business.
In this episode, discover the three dimensions of true podcast ROI and hear how Dr. Mark, a skeptical financial advisor, went from doubter to $157K revenue increase in just 6 months with under 6,000 downloads.
Learn why podcast listeners spend 40 minutes per episode (vs. 37 seconds on blogs) and get five actionable steps to maximize your podcast's return from day one.
Resources:
- Custom GPT ROI Analysis Tool https://tinyurl.com/podcastroi
- Fearless Launch Lab: 30-day podcast program, June cohort (8 spots only)
- Applications close May 31st
- https://courses.drstephaniedeancreative.com/
Connect: LinkedIn https://www.linkedin.com/in/stephaniehdean/
The question isn't whether you can afford to launch a podcast—it's whether you can afford not to.
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