In this episode of Farm to Fork: The Innovators, I sit down with Ali Cox, a fifth-generation farmer and the visionary founder of Noble West, a leading food marketing agency.

Together, we dive into the evolving farming landscape, tackling the rising operational costs and exploring groundbreaking agricultural practices like upcycling and regenerative farming. Ali shares her insights on the challenges of commoditizing food offerings and how these shifts are shaping the future consumer food experience.
Connect with the Host:
David Maloni’s LinkedIn:
https://www.linkedin.com/in/davidmaloni/
Connect with our Guest:

https://www.linkedin.com/in/alicox/
Timestamps:
00:00 Intro
01:00 Guest introduction: Ali Cox, fifth-generation farmer and founder of Noble West

02:24 Ali Cox’s journey from New York City to farming and food marketing

05:19 Farmers as innovators and problem-solvers

08:46 Noble West’s shift to sustainability-focused marketing

14:08 Financial challenges and operational costs in farming

20:02 Upcycling agriculture: reducing food waste and creating value

30:00 Regenerative agriculture practices and co-ops for farmers

37:17 The critical role of marketing in farming and consumer connection

42:36 The future of the food supply chain: curated experiences and seasonal eating

47:25 Closing thoughts and call to action

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