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#282 Chris O'Neill: How GrowthLoop is Using Agentic AI for Real-Time, Personalized Marketing

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Manage episode 504077900 series 2455219
Content provided by Craig S. Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig S. Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketing is changing forever.

In this episode of Eye on AI, host Craig Smith sits down with Chris O'Neill, CEO of GrowthLoop and board member at Gap, to explore how agentic AI and GrowthLoop's Compound Marketing Engine are transforming the way brands connect with their customers.

Chris shares how GrowthLoop applies AI on top of modern data clouds like Snowflake, BigQuery, and Databricks to automate audience targeting, personalize campaigns in real time, and accelerate experimentation loops.

He explains why speed and iteration matter more than ever, how companies like Allegro doubled their return on ad spend with GrowthLoop, and why the future of marketing belongs to brands that embrace agentic AI.

If you're a marketer, technologist, or business leader looking to stay ahead in the age of AI, this conversation is packed with practical insights you can't afford to miss.

Stay Updated:

Craig Smith on X:https://x.com/craigss

Eye on A.I. on X: https://x.com/EyeOn_AI

  continue reading

307 episodes

Artwork
iconShare
 
Manage episode 504077900 series 2455219
Content provided by Craig S. Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig S. Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketing is changing forever.

In this episode of Eye on AI, host Craig Smith sits down with Chris O'Neill, CEO of GrowthLoop and board member at Gap, to explore how agentic AI and GrowthLoop's Compound Marketing Engine are transforming the way brands connect with their customers.

Chris shares how GrowthLoop applies AI on top of modern data clouds like Snowflake, BigQuery, and Databricks to automate audience targeting, personalize campaigns in real time, and accelerate experimentation loops.

He explains why speed and iteration matter more than ever, how companies like Allegro doubled their return on ad spend with GrowthLoop, and why the future of marketing belongs to brands that embrace agentic AI.

If you're a marketer, technologist, or business leader looking to stay ahead in the age of AI, this conversation is packed with practical insights you can't afford to miss.

Stay Updated:

Craig Smith on X:https://x.com/craigss

Eye on A.I. on X: https://x.com/EyeOn_AI

  continue reading

307 episodes

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