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How to emotionally sell your way to millions with James Bond
Manage episode 464023094 series 3455009
In this riveting episode, we welcome James Bond, one of America's top behavioral management specialists and the author of the transformative book "Brain Glue." Discover how James has revolutionized how marketers and entrepreneurs communicate their ideas through emotional selling. From his early days in advertising to becoming a strategic growth consultant for major firms, James shares his journey and the secrets behind his success.
Dive into the world of metaphors, rhymes, and brain triggers that can make your message stick, and learn how emotional selling can be a game-changer for your business. Don't miss this insightful conversation filled with practical tips and fascinating stories!
Highlights:
(08:39) metaphors - 14 brain triggers at the heart of emotional selling
(22:06) Rhyme helps boost your pitch; the power of your pitch
(28:53) Emotional selling is nothing compared to logical selling
(31:24) The title of Brain Glue
(36:42) Start with a logical description of what your product or service is
(41:33) Anchoring
(45:55) Tips on how to sell your business
James Bond bio:
James Bond is one of America's leading behavioral management specialists and the author of the award-winning book Brain Glue. That's been blowing people's minds and changing how talented marketers and entrepreneurs sell their products and ideas. He's the president of UH US Management LLC, the strategic growth consultant to more than 31 mid-sized companies and larger firms such as Amgen Biotech, Gannett Media, Lytton Industries, and British General Electric.
For 13 years, he also ran one of Southern California's leading behavioral management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal. He's a past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at two Southern California universities. James has been featured in ABC, Fox News Radio, NPR, CBS, Forbes, and Los Angeles Times.
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