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Organizational Customer-Centric Marketing: This Time It’s Personal

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Manage episode 403139940 series 3107910
Content provided by Exponea. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exponea or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode's Topic: Customer Data Management

Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

Table of Contents:

  • What is Customer-Centric Marketing?
  • Why is Customer-Centricity Important?
  • Strategies For Creating a Customer-Centric Company
  • Developing an Organizational Customer-Centric Mentality

Original Article: https://exponea.com/blog/customer-centric-marketing/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 403139940 series 3107910
Content provided by Exponea. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exponea or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode's Topic: Customer Data Management

Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

Table of Contents:

  • What is Customer-Centric Marketing?
  • Why is Customer-Centricity Important?
  • Strategies For Creating a Customer-Centric Company
  • Developing an Organizational Customer-Centric Mentality

Original Article: https://exponea.com/blog/customer-centric-marketing/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

  continue reading

15 episodes

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