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#464: Why a “Category of One” Is No Longer Enough with Alana Sparrow

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Manage episode 523500960 series 2977071
Content provided by Michael DeLon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael DeLon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website.

  continue reading

464 episodes

Artwork
iconShare
 
Manage episode 523500960 series 2977071
Content provided by Michael DeLon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael DeLon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, personal and corporate brand strategist Alana Sparrow explains why simply claiming a “category of one” isn’t enough in today’s crowded market. She walks through how true brand strategy goes far deeper than logos and colors, why your whole business should run through the lens of brand, and how to narrow your positioning to the specific million-dollar problem you solve. Alana and Michael unpack the difference between commodity and premium positioning, why most experts can’t find their own message, and how a clear, consistent brand can transform revenue, opportunities, and impact. Learn more about Alana at her website.

  continue reading

464 episodes

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