Welcome back to the Expert In You Podcast! In this episode, host Ann Carden sits down with renowned speaker, advisor, and strategist Laurie-Ann Murabito for a deep dive into the art and business of public speaking. Laurie-Ann shares her journey from the corporate HR world to becoming an in-demand speaker and unveils the secrets behind her “In Demand Signature Speech” methodology. If you’ve ever wondered how to capture an audience’s attention, leverage speaking for business growth, or find the right stages - both virtual and in-person - this episode is packed with actionable strategies and real-life stories. Plus, you’ll hear practical tips on seeding your offers, monetizing every opportunity, and why associations and virtual platforms might just be your golden ticket.

Whether you’re a seasoned pro or just getting started, tune in for compelling insights, inspiration, and a little humor from two experts who know how to get results from the stage!

Key Moments:

03:42 From HR to Public Speaking

08:06 Hybrid Events: In-Person and Virtual

12:16 "Warm Market Networking Strategy"

14:43 Speaking for Business Growth

17:46 Seeding Audience Engagement Strategy

19:44 "Strategically Overcome Objections with Stories"

24:24 "Crafting a Converting Speech"

27:13 "Comedic Keynote Mishap"

30:46 Shift Focus to Others

33:13 Define Your Speaking Style

About the guest :

Laurie-Ann Murabito, Speaking & Visibility Coach, reformed painfully shy gal who accidentally became a professional speaker. She collaborates with coaches and consultants to craft and deliver engaging presentations that establish credibility, attract ideal clients, and monetize their expertise. She combines her years as an award-winning professional speaker, executive leadership coach and her obsession with neuroscience. Laurie-Ann is the best-selling author of Rethink Leadership and Rethink Your Leadership and the host of a Top 1% podcast Be In Demand. A few of her clients are Johnson & Johnson, American Cancer Society, Bay State Wealth and Bali Mastermind by Sabrina Philipp. To learn more, visit her website at SpeakAndStandOut.com

About the host:

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden?

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.

Work with Ann Carden

If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.

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