Known Beats Best: How to Stand Out and Become the Go-To Expert in Your Market
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If you've ever wondered why some experts - despite their skills and years of experience, get overlooked while others seem to attract all the business opportunities, this episode is for you. Today, Ann explores the powerful idea that in today’s crowded marketplace, being “known” beats being the “best.” She shares why visibility and expert positioning are crucial for elevating your influence and growing your business, even if you already deliver outstanding results.
Ann dives into actionable strategies from her new book and personal experience, unpacking common mistakes that hold experts back like inconsistent branding, relying on engagement over revenue, and missing that essential trust factor. You’ll learn how to fast-track your recognition, establish credibility, and become the “rockstar expert” your market chooses, every time.
So grab your coffee, get ready to take notes, and tune in as Ann shows you how to step into the spotlight, unlock your potential, and stand out as the go-to expert in your industry.
Key Moments:
05:17 Becoming a Rockstar Expert
06:59 Strategic Social Media Success
10:35 "Building Trust with Client Reviews"
14:49 Rethink Social Media Strategies
20:23 Building a Powerful, Sustainable Brand
23:48 "Unlocking Opportunities Through Effective Marketing"
25:13 Brand Vibe and Market Fame
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗
Relevant Links:
🌐Website: https://annlcarden.com
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
306 episodes