We’re in a trust recession.

Buyers aren’t cynical, but they are cautious.
Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion.

So how do you win clients when people don’t trust what they see anymore?

In this episode, I break down what’s really killing trust online - and what actually rebuilds it in 2025 and beyond. We talk about why confidence no longer converts, why “just book a call” repels the right buyers, and how consistency, relevance, and restraint now matter more than persuasion.

You’ll learn:

• Why trust is no longer created in a single post or conversation

• How to build credibility without over-explaining or sounding desperate

• The 11-touchpoint reality every expert must understand

• Why being specific beats being broad every single time

• How small “breadcrumbs” outperform big claims

• Why trying to convince people quietly destroys trust

If you sell your experience, expertise, or know-how - and you’re tired of competing with people who look louder but aren’t better - this episode will change how you show up.