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The Invisible Strategy That Converts Clients

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Manage episode 495880998 series 2687319
Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they’ll start converting more clients.

But here’s the truth: it’s not just about tactics. It’s about the transfer of belief.

In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don’t even know they’re doing it wrong.

You’ll learn:

  • Why belief is more powerful than persuasion—and how to transfer it.

  • How to show up with authority without being salesy or pushy.

  • The subtle shifts that get potential clients saying “yes” before you even make the offer.

Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode279

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 495880998 series 2687319
Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they’ll start converting more clients.

But here’s the truth: it’s not just about tactics. It’s about the transfer of belief.

In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don’t even know they’re doing it wrong.

You’ll learn:

  • Why belief is more powerful than persuasion—and how to transfer it.

  • How to show up with authority without being salesy or pushy.

  • The subtle shifts that get potential clients saying “yes” before you even make the offer.

Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode279

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

  continue reading

273 episodes

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