))
How Small Business Owners Can Beat Big Marketing Budgets
Manage episode 483880125 series 3596661
Content provided by Will Troup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Troup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Expanding Local, Kenneth Quirk, General Manager of Lincoln Heating and Air, shares how his family business grew from a small operation to a successful HVAC company.
Kenneth reveals their unique Abraham Lincoln-themed marketing strategy that helps them compete against larger companies with smaller budgets.
Learn about effective radio advertising, performance pay implementation for technicians, building honest company culture, and creating systems that support business growth.
Kenneth also discusses hiring strategies, when to let employees go, and the valuable business lessons he's learned from industry peers, coaches, and books.
Connect With Our Guest:
15 episodes
Share
