What happens when a diver with a dream goes all in on cleaning the bottoms of yachts — and ends up building one of the fastest-growing marine service companies in the game?
You get Rich from Barnacle King (Richard Basset), a certified savage in the yacht game. Rich is a South Florida entrepreneur who reveals how he went from cleaning barnacles for pennies to running one of the most innovative, systemized, and scalable service companies in the game — all while shaking up an industry stuck in the stone age. If you think you know what success looks like in the trades — this will flip your whole mindset! This isn’t just boat cleaning — it’s a masterclass in how to dominate a niche, scale with tech, and turn his “weird” business into billion dollar barnacles!
💥 What You’ll Learn:
How Rich grew his marine diving company by 30% in one year — and why it’s just the beginning

The pricing strategy that changed everything — He raised prices by 16% and didn’t lose a single client

Breaking into tech with ServiceTitan — The first marine service company ever onboarded

Why price shoppers are the worst — And how cutting them out saved his business

Why customer experience matters more than the service itself

How ditching Housecall Pro and going all in on tech unlocked explosive growth

Building a respected, tech-driven company in a sea of outdated competitors

Follow my guest at:

Instagram: https://www.instagram.com/richardmbassett
https://www.instagram.com/barnacleking
Facebook: https://www.facebook.com/thermbpost/
https://www.facebook.com/barnacleking
TikTok: https://www.tiktok.com/@thebarnacleking

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

*Watch the full video episode on Lance’s Youtube.