What does it take to keep a roofing company alive—and thriving—for over three decades? Grit. Loss. Rebuild. Repeat.
In this powerful, no-fluff episode, we sit down with Chris Lane of Lane Roofing, a 30-year veteran in the commercial and residential roofing game. Chris opens up about the highs of success, the lows of bankruptcy, and why—at 60—he’s stepping into the next chapter with more fire than ever.
We talk real business. Real setbacks. Real comebacks.
👇 Drop a comment if you’ve ever hit rock bottom and bounced back—we want to hear your story. And if you’re not subscribed yet… What are you doing? This is the kind of energy, honesty, and strategy we bring EVERY. SINGLE. WEEK.
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Inside this episode:
How Chris scaled his company to $3.5M+ while staying 100% self-made

The brutal reality of losing everything—and the mindset it took to rebuild

Why the “freedom” of entrepreneurship is often a myth

Why residential roofing is the next big move for his exit strategy

The hardest parts of transitioning from commercial to residential

How joining The Winner’s Circle reshaped his approach to sales, growth & leadership

What he learned about people, recruiting, and culture from watching the greats

Why giving employees equity changes everything

What most business owners get dead wrong about scaling

The difference between owning a job vs. building a business
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Follow my guest at:

Website: https://www.laneroofing.com
Instagram: https://www.instagram.com/laneroofingexteriors/
Facebook: https://www.facebook.com/p/Lane-Roofing-Exteriors

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

**Watch the full video episode on Lance’s Youtube.