In this conversation, Mark Plamondon, the Executive Director of Alberta's Industrial Heartland Association (AIHA), discusses the significant role of AIHA in promoting economic development in Alberta's Industrial Heartland, which is Canada's largest hydrocarbon processing region.

He highlights the importance of the Petrochemical Incentive Program as a key win for attracting investment and fostering growth in the region.

The discussion covers the strategies employed, stakeholder engagement, legislative frameworks, and the tangible results achieved through collaborative efforts.

Mark emphasizes the importance of adaptability and learning in leadership, encouraging leaders to take steps forward and adjust as necessary to achieve success.

Key Takeaways

• Alberta's Industrial Heartland is Canada's largest hydrocarbon processing region
• AIHA is funded by five municipalities to promote economic development
• The Petrochemical Incentive Program was crucial in attracting investment
• Investment attraction requires understanding competitive advantages
• Stakeholder engagement is vital for successful advocacy
• Transparency in criteria helps companies plan investments
• Leadership involves taking steps forward and learning from them
• Collaboration with government and industry is essential for success

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