When Hurricane Katrina submerged everything Troy Duhon had built at age 39, he made a life-altering promise: "Lord, if you get me through this, the rest of my career will be giving back." That watershed moment transformed a successful car dealer into one of America's most impactful automotive philanthropists.
Troy takes us behind the scenes of his dual passions—running Premier Automotive Group's 39 dealerships and operating the Giving Hope Foundation, which feeds 10,000 people daily through food banks in five states. With remarkable efficiency (90 cents of every donated dollar goes directly to services), his foundation has expanded globally to build nine orphanages across countries like Brazil and India. The joy in Troy's voice is unmistakable as he describes former orphans now attending college thanks to these efforts.
But this isn't just a charity story—it's a masterclass in purposeful business leadership. Troy's innovative partnership model allows managers to own 10-49% of individual dealerships without the predatory management fees that plague many dealer groups. This approach has attracted top talent who appreciate both the business opportunity and connection to meaningful community service. As Troy explains, "When a dealer sees the joy on their employees' faces because of what he's done and what he allows them to do, they're not going anywhere."
Troy offers candid insights on pressing industry challenges, from EV infrastructure limitations to technician shortages. He shares how AI is revolutionizing dealership operations by handling tedious but crucial tasks like orphan owner follow-up and safety recall notifications. His first-month experiment with AI generated $10,000 in incremental service sales from previously untapped customers.
Whether you're a seasoned dealer or just starting in automotive, Troy's fundamental question will resonate: What's your why? "When you sow into your community," he promises, "watch how your community responds." Ready to transform your dealership culture while boosting your bottom line? Troy Duhon's approach proves you can achieve both simultaneously.

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