Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Podcast Episode Title: Marketing Marketing: Selling Your Ideas Internally with Jordan Hwang @OpenPhone

29:03
 
Share
 

Manage episode 476986494 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Jordan Hwang, VP of Marketing at OpenPhone.

Jordan explains why marketing leaders must learn to "market marketing" within their organization to secure buy-in for initiatives. Jordan and Maeva also discuss expanding influence across teams and aligning stakeholders around shared goals.

Jordan emphasizes that cross-functional teams should intuitively understand why marketing does what it does.
They also discuss how to cut through noise, establish credibility, and prevent “armchair marketing” from derailing real strategies.

  continue reading

129 episodes

Artwork
iconShare
 
Manage episode 476986494 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Jordan Hwang, VP of Marketing at OpenPhone.

Jordan explains why marketing leaders must learn to "market marketing" within their organization to secure buy-in for initiatives. Jordan and Maeva also discuss expanding influence across teams and aligning stakeholders around shared goals.

Jordan emphasizes that cross-functional teams should intuitively understand why marketing does what it does.
They also discuss how to cut through noise, establish credibility, and prevent “armchair marketing” from derailing real strategies.

  continue reading

129 episodes

Alle afleveringen

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play