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Jay Acunzo — Podcasts, Storytelling, and How To Make Your Audience's Favorite Show

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Manage episode 284534377 series 2856868
Content provided by Corey Haines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.

I wanted to bring Jay on because he's "the guy" when it comes to creating a podcast or video series for your business. I first came across Jay when he created a podcast series for Drift and since then he's created many more amazing series like I Made It for Podia and Against The Grain for Help Scout. He also has great thoughts on how to define a show premise, which also translates really well to positioning, designing value propositions, and creating a pitch that resonates.

You'll hear about why he loves podcasting and the unique opportunity it presents to connect with your audience, how to develop a strong premise for your show so that you don't blend in with every other generic show out there, and his approach to prepping for interviews, interviewing, and crafting a compelling story.

More on Jay:

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Jay for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★
  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 284534377 series 2856868
Content provided by Corey Haines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners — which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.

I wanted to bring Jay on because he's "the guy" when it comes to creating a podcast or video series for your business. I first came across Jay when he created a podcast series for Drift and since then he's created many more amazing series like I Made It for Podia and Against The Grain for Help Scout. He also has great thoughts on how to define a show premise, which also translates really well to positioning, designing value propositions, and creating a pitch that resonates.

You'll hear about why he loves podcasting and the unique opportunity it presents to connect with your audience, how to develop a strong premise for your show so that you don't blend in with every other generic show out there, and his approach to prepping for interviews, interviewing, and crafting a compelling story.

More on Jay:

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Jay for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★
  continue reading

55 episodes

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