What It Takes to Build a Driver-First Freight Business

Everything is Logistics

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13d ago 1:02:13

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The logistics industry can often feel like a numbers game, but Linda Carrion is here to remind us it’s always been about the people, especially the drivers.

In this episode, Linda shares how she went from medical assistant to CEO of two freight companies, why her approach to leadership is grounded in empathy, and how local networks like the Propeller Club are changing the business landscape in Jacksonville.

Whether you’re building a freight business or just trying to hold on during a tough market, Linda’s story offers real talk and practical advice.

Key takeaways:

The agent model gave Linda the safety net to grow her business without sacrificing independence.
Building trust and transparency with drivers leads to better retention and long-term reliability.
Intermodal operations are anything but cookie-cutter and require constant problem-solving.
Local organizations like the Propeller Club play a critical role in fostering freight community connections.

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Chapters

1. What It Takes to Build a Driver-First Freight Business (00:00:00)

2. From Receptionist to CEO (00:05:22)

3. Why Drivers Are the Backbone (00:12:25)

4. Surviving a Brutal Market (00:17:50)

5. Building Through the Agent Model (00:21:40)

6. Intermodal Misconceptions and Port Realities (00:25:10)

7. The Power of Local Freight Networks (00:28:55)

464 episodes

#Business #Blythe Brumleve #Digital Dispatch #Demand Marketing #Logistics #Freight #Inbound Marketing #Trucking #Transportation #ECommerce #Supply Chain #Digital Marketing #Business News #Entrepreneur #News