The Freight Sales Formula That Still Wins

Everything is Logistics

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3M ago 37:59

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What does it take to build trust in freight?

In this episode, recorded live at TMSA Elevate in Austin, Texas, SPI Logistics' CRO Senior Vice President, Mike Mikulik, joins Blythe to share the freight fundamentals that never go out of style, like proving your worth, asking better questions, and why breaking bread still beats fancy tech.

Whether you're a new broker or a seasoned freight agent, this conversation is full of tried and true insights that can level up your relationship game.

Key takeaways:

Always start small and prove yourself before trying to win the biggest lanes.
Brokers should understand their customer's supply chain to provide real value.
Empathy and relationship-building still outperform tech during critical moments.
Asking for referrals directly (and consistently) can unlock huge growth.
Freight agents need ongoing education to stay relevant in uncertain markets.

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Chapters

1. The Freight Sales Formula That Still Wins (00:00:00)

2. The Power of Starting Small (00:02:49)

3. Building Real Relationships Over Sales Scripts (00:10:10)

4. How SPI Equips Agents with Market Knowledge (00:18:57)

5. Referrals as a Freight Growth Strategy (00:24:15)

6. Why Empathy Still Wins When Freight Goes Wrong (00:31:36)

7. The Long Game of Recruiting and Agent Fit (00:37:50)

470 episodes

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