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Research Reveals How Many Marketers Are Using AI

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Manage episode 483844794 series 2818665
Content provided by Blythe Brumleve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blythe Brumleve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’ve all heard the hype about AI, but what’s actually happening behind the scenes?

In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop.
Key takeaways:

  • Only 17% of marketing teams have fully integrated AI into their workflows.
  • 65% of marketers say research and ideation are still the most time-consuming tasks.
  • You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns.
  • Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2.
  • AI is best used as a co-pilot, not the sole driver of your content strategy.

Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.
LINKS:

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company's agents on how they took the leap and found a home with SPI freight agent program.

CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.

CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you're a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her...

  continue reading

Chapters

1. Research Reveals How Many Marketers Are Using AI (00:00:00)

2. Global Shipping 101 (00:12:47)

3. What Marketers Are Actually Doing with AI (00:16:46)

4. Why Research and Ideation Take the Longest (00:29:12)

5. Legal Risks and AI Copyright Limits (00:41:25)

6. Strategic AI Use for Solo Marketers (00:55:00)

7. Rewriting the Role of AI in Your Workflow (01:07:16)

453 episodes

Artwork
iconShare
 
Manage episode 483844794 series 2818665
Content provided by Blythe Brumleve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blythe Brumleve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’ve all heard the hype about AI, but what’s actually happening behind the scenes?

In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop.
Key takeaways:

  • Only 17% of marketing teams have fully integrated AI into their workflows.
  • 65% of marketers say research and ideation are still the most time-consuming tasks.
  • You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns.
  • Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2.
  • AI is best used as a co-pilot, not the sole driver of your content strategy.

Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.
LINKS:

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company's agents on how they took the leap and found a home with SPI freight agent program.

CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions.

CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you're a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her...

  continue reading

Chapters

1. Research Reveals How Many Marketers Are Using AI (00:00:00)

2. Global Shipping 101 (00:12:47)

3. What Marketers Are Actually Doing with AI (00:16:46)

4. Why Research and Ideation Take the Longest (00:29:12)

5. Legal Risks and AI Copyright Limits (00:41:25)

6. Strategic AI Use for Solo Marketers (00:55:00)

7. Rewriting the Role of AI in Your Workflow (01:07:16)

453 episodes

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