Research Reveals How Many Marketers Are Using AI

Everything is Logistics

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4M ago 1:10:53

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We’ve all heard the hype about AI, but what’s actually happening behind the scenes?

In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop.
Key takeaways:

Only 17% of marketing teams have fully integrated AI into their workflows.
65% of marketers say research and ideation are still the most time-consuming tasks.
You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns.
Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2.
AI is best used as a co-pilot, not the sole driver of your content strategy.

Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.
LINKS:

Writer.com
AI Report from Writer
State of Data 2025
Report of the Register of Copyrights

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Chapters

1. Research Reveals How Many Marketers Are Using AI (00:00:00)

2. Global Shipping 101 (00:12:53)

3. What Marketers Are Actually Doing with AI (00:16:52)

4. Why Research and Ideation Take the Longest (00:29:18)

5. Legal Risks and AI Copyright Limits (00:41:31)

6. Strategic AI Use for Solo Marketers (00:55:06)

7. Rewriting the Role of AI in Your Workflow (01:07:22)

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