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Building Resilient Freight Brokerages with Krystina Booker
Manage episode 511847718 series 2818665
When freight gets tough, the toughest lean into resilience. In this episode of Everything is Logistics, Krystina Booker, Founder of Booker Transport Solutions, shares her journey from launching her own brokerage to navigating challenges with grit, creativity, and purpose. Her perspective blends business savvy with a personal mission to make the industry more sustainable for brokers, carriers, and shippers alike.
Key takeaways:
- Why resilience is a critical skill for building a freight business
- How Booker Transport Solutions approaches broker-carrier relationships
- Lessons learned from starting a brokerage in a volatile market
- The role of trust, transparency, and adaptability in long-term growth
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Chapters
1. Building Resilient Freight Brokerages with Krystina Booker (00:00:00)
2. Starting a Brokerage from Scratch (00:06:27)
3. Vetting Shippers and Carriers (00:14:16)
4. Tech Stacks and Marketing Choices (00:22:25)
5. Women Leading in Freight (00:30:52)
6. Balancing Business and Family (00:40:16)
473 episodes
Manage episode 511847718 series 2818665
When freight gets tough, the toughest lean into resilience. In this episode of Everything is Logistics, Krystina Booker, Founder of Booker Transport Solutions, shares her journey from launching her own brokerage to navigating challenges with grit, creativity, and purpose. Her perspective blends business savvy with a personal mission to make the industry more sustainable for brokers, carriers, and shippers alike.
Key takeaways:
- Why resilience is a critical skill for building a freight business
- How Booker Transport Solutions approaches broker-carrier relationships
- Lessons learned from starting a brokerage in a volatile market
- The role of trust, transparency, and adaptability in long-term growth
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Chapters
1. Building Resilient Freight Brokerages with Krystina Booker (00:00:00)
2. Starting a Brokerage from Scratch (00:06:27)
3. Vetting Shippers and Carriers (00:14:16)
4. Tech Stacks and Marketing Choices (00:22:25)
5. Women Leading in Freight (00:30:52)
6. Balancing Business and Family (00:40:16)
473 episodes
All episodes
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