AI in the Background, Brokers in Control

Everything is Logistics

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5M ago 50:02

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If you're still relying on check calls and spreadsheets to track freight, you're already behind.

In this episode, Chain’s EVP of Sales, Kevin Coomes, joins the show to break down how his team is building AI-powered tools that make life easier for freight brokers, from exception management to proactive customer communication. We also dig into the origin of Chain, how their Autopilot tool works inside your TMS, and why eliminating noise is the real key to broker productivity.

Key takeaways:

Most freight brokers still rely on outdated, reactive methods like manual check calls.
Chain uses AI to centralize communication and automate exception management directly inside the TMS.
Autopilot is designed to work in the background, taking care of low-value tasks so brokers can focus on what matters.
Visibility doesn’t just mean tracking freight—it means proactively alerting stakeholders before problems arise.
The freight future is about cleaner data, less busywork, and platforms that help you grow.

LINKS:

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Chapters

1. AI in the Background, Brokers in Control (00:00:00)

2. Using Multiple AI Models to Power Automation (00:02:48)

3. What Automation Really Looks Like in a TMS (00:14:19)

4. Reducing Noise With Smart Exception Management (00:22:35)

5. Why Freight Brokers Are Overwhelmed by Visibility Tools (00:30:12)

6. What China Taught Us About Freight Efficiency (00:37:27)

7. The Role of Trust and Branding in Freight Tech Sales (00:45:40)

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