In this interview, Keith Lorren, aka "The Spice King," shares the IP tricks that saved his business from collapse. He talks about leveraging intellectual property, overcoming manufacturing challenges, and securing product deals with major retailers like Walmart. From creating world-class spices and plantain chips to crafting memorable branding, Keith highlights how protecting his ideas with patents, trademarks, and trade secrets helped him rebuild after setbacks. This inspiring story dives into entrepreneurship, perseverance, and smart IP strategies to safeguard your business. #invention #patent #investing #lawsuit #money #victory #million #business #IP #success #entrepreneurship #trademark #branding #spices #snacks
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CHAPTERS:
00:00 - Intro
01:24 - What is the Spice King
02:55 - Inspiration to Share with the World
03:59 - Entrepreneurship Challenges
05:49 - Importance of Japan in Culinary Journey
07:32 - Significance of Thailand in Cooking
11:22 - Classical Training for Chefs
13:15 - Unique Qualities of a Chef
15:05 - Understanding Intellectual Property
21:28 - Mr. Spice King's Buy It Now Decision
25:00 - Experience on Buy It Now
28:10 - Pitching on Buy It Now
32:11 - Story of the Laughing Banker
33:10 - Overcoming Major Challenges
37:30 - Key Breakthrough Moments
39:55 - Decision to Create Chips
42:30 - Advice for Aspiring Entrepreneurs
43:30 - Connecting with The Spice King
44:50 - Outro