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399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue

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Manage episode 506913391 series 1007930
Content provided by Jamie Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamie Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Coworking operators often assume that flex desks and memberships will drive the business model, but what if that’s not actually true?

In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability.

What we cover:

  • Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue.

  • The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships.

  • What play cafes teach us about add-ons and event revenue as reliable income streams.

  • The challenge of churn in coworking memberships and how to offset it with longer-term commitments.

  • Why operators need to look under the hood of successful models instead of assuming what’s working from the outside.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

  continue reading

123 episodes

Artwork
iconShare
 
Manage episode 506913391 series 1007930
Content provided by Jamie Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamie Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Coworking operators often assume that flex desks and memberships will drive the business model, but what if that’s not actually true?

In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability.

What we cover:

  • Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue.

  • The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships.

  • What play cafes teach us about add-ons and event revenue as reliable income streams.

  • The challenge of churn in coworking memberships and how to offset it with longer-term commitments.

  • Why operators need to look under the hood of successful models instead of assuming what’s working from the outside.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

  continue reading

123 episodes

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