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When Pepsi Bought a Cold War Navy

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Manage episode 482647161 series 2481942
Content provided by Jamie Logie and Jamie Logie | 1980s Pop Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamie Logie and Jamie Logie | 1980s Pop Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It was a time of high tension, fierce back-and-forth, and a relentless pursuit to dominate the world--and that was just between Coke and Pepsi.

When you throw the Cold War into the mix, not only do you get a tumultuous time period, but the Cola Wars ramped up to another level.

For Pepsi, a way to compete against Coke was to gain a foothold in the Soviet Union. And that's exactly what they did--but little did anyone know just how big they would become in the USSR.

This is a look back at Pepsi's remarkable growth in the Soviet Union in the 80s, the continuous battle against Coca-Cola, and then one of the most remarkable business deals in history.

Had Pepsi, for a short while, actually become a military power...

  continue reading

434 episodes

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When Pepsi Bought a Cold War Navy

Everything 80s

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Manage episode 482647161 series 2481942
Content provided by Jamie Logie and Jamie Logie | 1980s Pop Culture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamie Logie and Jamie Logie | 1980s Pop Culture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It was a time of high tension, fierce back-and-forth, and a relentless pursuit to dominate the world--and that was just between Coke and Pepsi.

When you throw the Cold War into the mix, not only do you get a tumultuous time period, but the Cola Wars ramped up to another level.

For Pepsi, a way to compete against Coke was to gain a foothold in the Soviet Union. And that's exactly what they did--but little did anyone know just how big they would become in the USSR.

This is a look back at Pepsi's remarkable growth in the Soviet Union in the 80s, the continuous battle against Coca-Cola, and then one of the most remarkable business deals in history.

Had Pepsi, for a short while, actually become a military power...

  continue reading

434 episodes

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