When Pepsi Bought A Cold War Navy Everything 80s podcast

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When Pepsi Bought a Cold War Navy

2d ago 29:59

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It was a time of high tension, fierce back-and-forth, and a relentless pursuit to dominate the world--and that was just between Coke and Pepsi.

When you throw the Cold War into the mix, not only do you get a tumultuous time period, but the Cola Wars ramped up to another level.

For Pepsi, a way to compete against Coke was to gain a foothold in the Soviet Union. And that's exactly what they did--but little did anyone know just how big they would become in the USSR.

This is a look back at Pepsi's remarkable growth in the Soviet Union in the 80s, the continuous battle against Coca-Cola, and then one of the most remarkable business deals in history.

Had Pepsi, for a short while, actually become a military power...

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