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Dearne Downes - Brewing with Balls: The Slab God Story

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Manage episode 507755202 series 2097594
Content provided by John Caruso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Caruso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when a cheeky idea, a native Australian plant, and a whole lot of determination collide? On this episode of Everyone Has a Story, we dive into the fascinating journey of Dearne Downes, founder of Slab God — the Sunshine Coast-based craft beer and cider brand that’s brewing up a storm and standing out like… well, you know. From a spark of inspiration watching Bush Tucker Man, to trademarking “Slab God” & “Dog’s Balls” and navigating the competitive world of brewing and branding, Dearne shares how passion, persistence, and a dash of Aussie humour turned a wild idea into a growing business.

We’ll uncover how Slab God went from seedlings to cider, how its bold branding and authentic storytelling are winning over consumers, and why this is just the beginning for a brand that’s as refreshing as its drinks. Whether you’re a beer lover, a budding entrepreneur, or simply curious about how a story like this unfolds, you won’t want to miss this conversation.

  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 507755202 series 2097594
Content provided by John Caruso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Caruso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when a cheeky idea, a native Australian plant, and a whole lot of determination collide? On this episode of Everyone Has a Story, we dive into the fascinating journey of Dearne Downes, founder of Slab God — the Sunshine Coast-based craft beer and cider brand that’s brewing up a storm and standing out like… well, you know. From a spark of inspiration watching Bush Tucker Man, to trademarking “Slab God” & “Dog’s Balls” and navigating the competitive world of brewing and branding, Dearne shares how passion, persistence, and a dash of Aussie humour turned a wild idea into a growing business.

We’ll uncover how Slab God went from seedlings to cider, how its bold branding and authentic storytelling are winning over consumers, and why this is just the beginning for a brand that’s as refreshing as its drinks. Whether you’re a beer lover, a budding entrepreneur, or simply curious about how a story like this unfolds, you won’t want to miss this conversation.

  continue reading

168 episodes

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