In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Rachel Weeks, a marketing executive with two decades of experience leading growth, transformation, and culture-first teams.

Together, they explore how recognition and appreciation are more than just good leadership — they’re strategic business levers that drive retention, engagement, and real performance.

Rachel shares lessons learned from her time at Reward Gateway and other HR tech companies, explaining how thoughtful appreciation can turn stressful event cycles into high-performing, connected teams.

Whether you’re leading a warehouse crew, a creative team, or an event floor operation, this episode breaks down how to make recognition part of your culture — and why that small shift pays huge dividends.

1. Recognition isn’t a “nice-to-have” — it’s a growth driver.
Rachel explains that employee appreciation directly impacts retention, motivation, and productivity. Recognition creates emotional connection and reduces burnout — outcomes that are measurable and proven to affect the bottom line.

2. A “culture of recognition” starts at the top.
It’s not about pizza nights or bonus checks — it’s about leadership consistency. CEOs and executives need to model gratitude as part of company values so that recognition becomes baked into everyday workflows, not occasional rewards.

3. Authentic appreciation beats one-size-fits-all.
What matters to one team might not resonate with another. Rachel encourages leaders to ask employees what’s meaningful — whether it’s an extra day off, public acknowledgment, or choosing rewards that align with personal interests.

4. Recognition builds belonging — and belonging drives retention.
Simple public shout-outs or e-cards tied to company values can make employees feel seen. That sense of belonging helps teams stay motivated through demanding project seasons.

5. Communicate through the chaos.
Silence breeds uncertainty. Rachel emphasizes that during periods of change or pressure, communication is the ultimate form of respect and recognition. Even saying, “I know this is tough — we see your effort,” can rebuild trust and motivation.

6. Small acts, big impact.
Rachel introduces the “10 Minutes by Friday” rule — if leaders spend just 10 minutes each week to recognize their people, it can shift engagement metrics across the organization.

Recognition isn’t about programs — it’s about people.
This episode reminds us that behind every event, campaign, or exhibit build are teams giving their all. When leaders take the time to say thank you, they don’t just motivate — they create momentum.

In a business where deadlines don’t move and pressure runs high, gratitude might just be the most effective management strategy there is.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

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