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The evolution of virtual events: the playbook has changed
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Virtual events helped keep the events industry afloat at a time when in-person events were out of the question. Even though in-person events are back, virtual isn’t going anywhere – but they’ve changed since 2020.
After two years, attendees are expecting more out of virtual events. Event professionals are tasked with creating engaging, immersive, and personalized digital experiences. This means rewriting the virtual playbook. A one hour webinar-style event with little engagement isn’t going to cut it.
This episode will explore how virtual has evolved, and why it’s still key to a successful events program.
Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.
Visit the Webex Events website.
Check out the WebexOne case study.
Check out the virtual event planning guide.
Event Horizons is hosted by Nolan Ether and Olivia VanCuren, presented by Webex Events (formerly Socio), and is produced by Earfluence.
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