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E444 | Alicia Carney, ex-Deliveroo: Defining and Validating Your Ideal Customer Profile [Path to Market]

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Manage episode 476387753 series 2968392
Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.

Here what's covered:

  • 01:01 - 01:36 | Pre-Product Market Fit Strategies
  • 01:36 - 02:30 | Validating Customer Assumptions
  • 02:30 - 03:50 | Effective Customer Interviews
  • 03:50 - 05:04 | Identifying ICP and Pain Points
  • 06:23 - 07:39 | The Importance of Customer Feedback
  • 07:39 - 08:54 | Retention vs. Acquisition Strategies
  • 08:54 - 10:15 | Post-Product Market Fit Tactics
  continue reading

567 episodes

Artwork
iconShare
 
Manage episode 476387753 series 2968392
Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.

Here what's covered:

  • 01:01 - 01:36 | Pre-Product Market Fit Strategies
  • 01:36 - 02:30 | Validating Customer Assumptions
  • 02:30 - 03:50 | Effective Customer Interviews
  • 03:50 - 05:04 | Identifying ICP and Pain Points
  • 06:23 - 07:39 | The Importance of Customer Feedback
  • 07:39 - 08:54 | Retention vs. Acquisition Strategies
  • 08:54 - 10:15 | Post-Product Market Fit Tactics
  continue reading

567 episodes

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