The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to EUVC
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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LP | E444 | Defining and Validating Your Ideal Customer Profile with Alicia Carney, ex Deliveroo [Path to Market]
Manage episode 476387753 series 2968392
Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo.
Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
She emphasizes the importance of starting with customer needs rather than product ideas, advocating for qualitative user research and pain mapping to identify and validate ideal customer profiles (ICP). She also shares her best strategies for conducting effective customer interviews, iterating quickly based on market feedback, and leveraging practical tools and methodologies for market research.
Elaborating on her experiences at Deliveroo, she explains how she managed to segment and prioritize different types of customers, from small businesses to large enterprises, and used iterative testing to refine go-to-market strategies.
Chapters:
01:01 - 01:36 | Pre-Product Market Fit Strategies
01:36 - 02:30 | Validating Customer Assumptions
02:30 - 03:50 | Effective Customer Interviews
03:50 - 05:04 | Identifying ICP and Pain Points
06:23 - 07:39 | The Importance of Customer Feedback
07:39 - 08:54 | Retention vs. Acquisition Strategies
08:54 - 10:15 | Post-Product Market Fit Tactics
…
continue reading
Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
She emphasizes the importance of starting with customer needs rather than product ideas, advocating for qualitative user research and pain mapping to identify and validate ideal customer profiles (ICP). She also shares her best strategies for conducting effective customer interviews, iterating quickly based on market feedback, and leveraging practical tools and methodologies for market research.
Elaborating on her experiences at Deliveroo, she explains how she managed to segment and prioritize different types of customers, from small businesses to large enterprises, and used iterative testing to refine go-to-market strategies.
Chapters:
01:01 - 01:36 | Pre-Product Market Fit Strategies
01:36 - 02:30 | Validating Customer Assumptions
02:30 - 03:50 | Effective Customer Interviews
03:50 - 05:04 | Identifying ICP and Pain Points
06:23 - 07:39 | The Importance of Customer Feedback
07:39 - 08:54 | Retention vs. Acquisition Strategies
08:54 - 10:15 | Post-Product Market Fit Tactics
458 episodes
Share
Manage episode 476387753 series 2968392
Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo.
Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
She emphasizes the importance of starting with customer needs rather than product ideas, advocating for qualitative user research and pain mapping to identify and validate ideal customer profiles (ICP). She also shares her best strategies for conducting effective customer interviews, iterating quickly based on market feedback, and leveraging practical tools and methodologies for market research.
Elaborating on her experiences at Deliveroo, she explains how she managed to segment and prioritize different types of customers, from small businesses to large enterprises, and used iterative testing to refine go-to-market strategies.
Chapters:
01:01 - 01:36 | Pre-Product Market Fit Strategies
01:36 - 02:30 | Validating Customer Assumptions
02:30 - 03:50 | Effective Customer Interviews
03:50 - 05:04 | Identifying ICP and Pain Points
06:23 - 07:39 | The Importance of Customer Feedback
07:39 - 08:54 | Retention vs. Acquisition Strategies
08:54 - 10:15 | Post-Product Market Fit Tactics
…
continue reading
Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
She emphasizes the importance of starting with customer needs rather than product ideas, advocating for qualitative user research and pain mapping to identify and validate ideal customer profiles (ICP). She also shares her best strategies for conducting effective customer interviews, iterating quickly based on market feedback, and leveraging practical tools and methodologies for market research.
Elaborating on her experiences at Deliveroo, she explains how she managed to segment and prioritize different types of customers, from small businesses to large enterprises, and used iterative testing to refine go-to-market strategies.
Chapters:
01:01 - 01:36 | Pre-Product Market Fit Strategies
01:36 - 02:30 | Validating Customer Assumptions
02:30 - 03:50 | Effective Customer Interviews
03:50 - 05:04 | Identifying ICP and Pain Points
06:23 - 07:39 | The Importance of Customer Feedback
07:39 - 08:54 | Retention vs. Acquisition Strategies
08:54 - 10:15 | Post-Product Market Fit Tactics
458 episodes
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Similar to EUVC
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Motley Fool Money is a daily podcast for stock investors. Weekday episodes offer a long-term perspective on business news with The Motley Fool's investment analysts. Weekend shows are a mix of investing classes and longer-form interviews. The show is hosted by Dylan Lewis, Ricky Mulvey, and Mary Long.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
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